![]() In 2005, Toys"R"Us was bought out by venture capitalist firms including Bain Capital, and as a result, the chain was saddled with a massive debt when the cost of paying back the loan used to buy the chain was then dumped onto it, with interest. In 2006, Toys"R"Us reopened an independent website, but by that time, the damage had already been done. Following a brief period of financial success that exceeded Amazon's expectations, the partnership was prematurely ended by Toys"R"Us after Amazon had allowed competing merchants to begin selling toys through the website, and following a lawsuit, Amazon paid Toys"R"Us $51 million in settlements. ![]() Following a disastrous 1999 holiday shopping season, during which the company fell behind on shipping online customer orders, it struck a ten-year deal with Amazon, who would subsequently act as Toys"R"Us's online presence. Īfter many decades of success, Toys"R"Us failed to realize the growing importance of the internet during the 1990s, and as a result added its own online store very late in the game. Following the bankruptcy of Interstate Department Stores in 1974, Lazarus himself took control of the bankrupt corporation and rebranded the merged Children's Bargain Town USA/Children's Supermart company into "Toys"R"Us", which subsequently grew into the biggest toy store chain in the United States, eventually expanding into other markets around the globe to the point where the company was considered a prime example of a "category killer". Nine years later, the company was acquired by Interstate Department Stores, Inc., who already owned the toy store chain Children's Bargain Town USA, which featured the original version of Geoffrey the Giraffe as its mascot. By 1957, Lazarus came up with the tagline "Toys"R"Us", eventually operating several additional stores under the Children's Supermart brand. Lazarus as Children's Supermart in 1948, the store later changed its focus entirely to toys. 4.10.3 Adventure (Robots in Disguise 2015).4.10 Aligned series (Prime / Adventure).4.2 Fight! Super Robot Lifeform Transformers.3.15 "Aligned" toylines (Prime / Robots in Disguise).3.3 Unicron Trilogy (Armada / Energon / Cybertron).
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